Sohayb didn’t set out to build a marketing company.
He set out to solve a real problem.

In 2020, after moving from Virginia to California, Sohayb watched a talented lash artist struggle to get clients despite doing everything “right.” Posting daily. Chasing algorithms. Relying on referrals. Nothing was predictable.

So he taught himself Facebook and Instagram ads.
The first week, they booked 25 appointments.

That moment became LashLaunch.

Five years later, Sohayb leads a growth company trusted by 3,000+ beauty professionals across the U.S., Canada, and Australia — working with the biggest names in the industry and featured in Forbes, Business Insider, and The Lash Cast podcast.

His focus has never changed: build systems that make success simple, repeatable, and sustainable and give beauty business owners the clarity and confidence they deserve.